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Senior Ads Business Analyst

Chegg

3 - 4 Years
NA
New Delhi

Job Description
  • Bachelor’s degree in Business, Mathematics, computer science, Information Technology or a related field.
  • 3+ years of relevant experience in yield optimization, programmatic advertising, and data analysis, preferably at a publisher.
  • Strong understanding of programmatic advertising platforms such as Google Ad Manager, SSPs and Ad Exchanges.
  • Strong understanding of digital media metrics (e.g., impressions, clicks, conversions) and familiarity with ad revenue models (CPM, CPC, CPA) is highly desirable.
  • Proficiency in Excel, including advanced functions (e.g., pivot tables, VLOOKUPs) and calculations.
  • Experience in BI tools such as Domo, Tableau, Looker or Power BI.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.

August 24, 2024