Senior Ads Business Analyst
Chegg
3 - 4 Years
NA
New Delhi
Job Description
- Bachelor’s degree in Business, Mathematics, computer science, Information Technology or a related field.
- 3+ years of relevant experience in yield optimization, programmatic advertising, and data analysis, preferably at a publisher.
- Strong understanding of programmatic advertising platforms such as Google Ad Manager, SSPs and Ad Exchanges.
- Strong understanding of digital media metrics (e.g., impressions, clicks, conversions) and familiarity with ad revenue models (CPM, CPC, CPA) is highly desirable.
- Proficiency in Excel, including advanced functions (e.g., pivot tables, VLOOKUPs) and calculations.
- Experience in BI tools such as Domo, Tableau, Looker or Power BI.
- Strong analytical skills with the ability to interpret data and generate actionable insights.